The initial greeting by the guy behind the register was a little lack luster, but the man who offered assistance as I browsed the cat section was amazingly helpful; super knowledgeable and gracious. He seemed sincerely interested in my thoughts, concerns and questons. They didn't have the litter I was looking for and they were out of the smaller bag of the product he likes best (uses for his cats), so he offered me a discount on the large bag. It was a generous discount, not just a token. I had looked at the web site of this local chain before my visit to the store, which made my expectations extremely high. You can buy anything in this store and know you are getting the best for your pet, plus you are giving your business to local people who care about all animals, not just those who already have guardians. I left the store feeling great and look forward to going back.